Passim Marketing Manager

Position Summary

Passim is looking for a highly motivated Marketing Manager to join its staff. The position is full-time and reports to the Executive Director. The Marketing Manager must understand the principles of membership marketing and have a strong background in database management, email marketing and social media communications. He or she will also assist with many of the development functions within the organization.

Primary Responsibilities

Corporate Communications

Responsible for the organization’s messaging and brand, ensuring it speaks with one-voice in an effort to clarify, promote, and increase awareness of Passim’s mission – for both internal and external audiences.
Oversee approval and creation of all communications and advertising, including print, electronic, and social media.
Track open / click through rates of emails and posts and work toward using them to best serve the needs of our members.
Work with public relations agency; actively engage and cultivate press relationships that ensure coverage of all Passim programs, special events, and public announcements.
Correspond with press and artist management regarding upcoming performances.
Track ticket sales and support events as much as possible.
Support planning and rollout of special events with Executive Director.
Create, edit and send member surveys. Collect and analyze results.

Web & Social Media

Manage Web site; develop and report on key benchmarks, make recommendations for improvement, ensure content is up-to-date.
Manage all social media platforms working in conjunction with all aspects of the organization; Club, School of Music, Outreach Concerts, etc. to ensure programs are being effectively and creatively promoted.

Membership

Manage all marketing technologies: customer database (PatronManager/SalesForce), email marketing (MyEmma) and ticketing vendor (PatronManager/SalesForce). Ensure the organization is using all technologies effectively and efficiently.
Work to set goals for membership numbers during the year, and create plans for reaching them.
Organize member concerts to be held at homes of key supporters.
Brainstorm and implement new membership incentives.
Track gift certificate program.
Conduct research on and analyze customer database to assist Executive Director with fundraising and member/donor management activities.

Outreach/Fundraising/Office

Assist with fundraising events as well as Passim’s fall and spring fund drives.
Reach out to local community groups to develop partnership opportunities.
Assist with cultivation of local sponsors.
Assist with interviewing, managing and utilizing interns.

Qualifications

Eligible candidates must possess 1 – 3 years of marketing and communications experience, ideally with a nonprofit arts organization, and covering areas such as membership, marketing, development, social media, public relations, event planning, and donor communications. Experience with fundraising a plus.

Requirements

Bachelor’s degree required. Credentials in marketing, communications, or related field preferred.
Ideally, candidate will possess a working knowledge of database and email marketing.
Writing and editing experience (externally focused) with a variety of print and online media.
Fluency in leveraging new media technologies to build and strengthen relationships.
Accountability; managing and measuring progress, process, and results.
Team player – ability to work closely with a small staff to achieve great results.
Experience with Salesforce, MyEmma or other email platforms, Google Analytics and WordPress a plus.

To apply, send an electronic copy of your resume, cover letter and how you heard of the opening to ExecDir@passim.org. No phone calls, please.