Jobs

Passim Marketing Manager

 

Position Summary

Passim is looking for a highly motivated Marketing Manager to join its staff. The position is full-time and reports to the Executive Director. The Marketing Manager must understand the principles of membership marketing and have a strong background in database management, email marketing and social media communications. He or she will also assist with many of the development functions within the organization.

 

Primary Responsibilities

 

Corporate Communications

  • Responsible for the organization’s messaging and brand, ensuring it speaks with one-voice in an effort to clarify, promote, and increase awareness of Passim’s mission – for both internal and external audiences.
  • Oversee approval and creation of all communications and advertising, including print, electronic, and social media.
  • Track open / click through rates of emails and posts and work toward using them to best serve the needs of our members.
  • Work with public relations agency; actively engage and cultivate press relationships that ensure coverage of all Passim programs, special events, and public announcements.
  • Correspond with press and artist management regarding upcoming performances.
  • Track ticket sales and support events as much as possible.
  • Support planning and rollout of special events with Executive Director.
  • Create, edit and send member surveys. Collect and analyze results.

 

Web & Social Media

  • Manage Web site; develop and report on key benchmarks, make recommendations for improvement, ensure content is up-to-date.
  • Manage all social media platforms working in conjunction with all aspects of the organization; Club, School of Music, Outreach Concerts, etc. to ensure programs are being effectively and creatively promoted.

 

Membership

  • Manage all marketing technologies: customer database (PatronManager/SalesForce), email marketing (MyEmma) and ticketing vendor (PatronManager/SalesForce). Ensure the organization is using all technologies effectively and efficiently.
  • Work to set goals for membership numbers during the year, and create plans for reaching them.
  • Organize member concerts to be held at homes of key supporters.
  • Brainstorm and implement new membership incentives.
  • Track gift certificate program.
  • Conduct research on and analyze customer database to assist Executive Director with fundraising and member/donor management activities.

 

Outreach/Fundraising/Office

  • Assist with fundraising events as well as Passim’s fall and spring fund drives.
  • Reach out to local community groups to develop partnership opportunities.
  • Assist with cultivation of local sponsors.
  • Assist with interviewing, managing and utilizing interns.

 

Qualifications

Eligible candidates must possess 1 – 3 years of marketing and communications experience, ideally with a nonprofit arts organization, and covering areas such as membership, marketing, development, social media, public relations, event planning, and donor communications. Experience with fundraising a plus.

 

Requirements

  • Bachelor’s degree required. Credentials in marketing, communications, or related field preferred.
  • Ideally, candidate will possess a working knowledge of database and email marketing.
  • Writing and editing experience (externally focused) with a variety of print and online media.
  • Fluency in leveraging new media technologies to build and strengthen relationships.
  • Accountability; managing and measuring progress, process, and results.
  • Team player – ability to work closely with a small staff to achieve great results.
  • Experience with Salesforce, MyEmma or other email platforms, Google Analytics and WordPress a plus.

 

To apply, send an electronic copy of your resume, cover letter and how you heard of the opening to ExecDir@passim.org. No phone calls, please.

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